Our Favorite Commercials

The Monday morning after the Super Bowl is ripe for office water cooler chat about the game, and the commercials. And the RGI office is no exception. And as marketers our attention was turned more towards the commercials, the good and the bad.

Advertisers who paid the estimated 2.6 million for a 30-second spot had the attention of the largest viewing crowd for a television program ever. According to The Nielsen Co. an estimated 106.5 million people watched the Super Bowl, making it the most watched program ever. That’s a lot of people to impress your brand upon.

Overall many RGIers felt the commercials weren’t all that impressive. And even felt a few were pointless, but there were some shining spots and for those we are thankful.

Here’s who impressed a sampling of RGIers:

- With all the controversy surrounding late night TV I found the Dave Letterman with Oprah & Leno spot timely and funny. The only thing better would have been if Conan were included.

- I’d go with the Betty White and Abe Vigoda Snickers spot. When an old lady gets taken out, how can you not vote for that!

- I look forward to the Budweiser with the Clydesdales commercial every year, and this year was not disappointed.

- My favorite was the eTrade commercial at the end where they are on the plane and he is making fun of the other kids dancing. Instant classic!

And the three commercials with the most comments/votes:

1. Doritos Series. Most felt Doritos clearly set out to build brand awareness; the ads were memorable, generated word of mouth buzz and the brand was dominant. Of the series, several people liked the humor factor in the “Underdog” spot. But the top pick was “House Rules” with the boy telling a man to keep his hands off his chips and his mom. The little boy just won our hearts over!














2. Google: Parisian Love. The simplicity of the ad was an attention getter, and the fact that the 60-second spot took viewers on a complete journey was engaging. And most importantly to the voters for this spot was the brand recognition that it provided.







3. Audi: Green Car. Most felt the ad was a good satire on the very topical “green” effort. And at the same time through the humor, it reinforced the need to make the “green effort” part of the everyday. It also did a good job of showing how Audi is already ahead of the game with the Audi A3 TDI, voted “Green Car of the Year.”








What were your favorites? Which ones do you think missed the mark?