Kicks for Kids, a non-profit organization dear to RGI, hosts a Career Day program for high school students to enlighten them about the possible job/career opportunities available to them.For the second year in a row, RGI participated in the program by hosting a group of 12 high school students from Northern Kentucky.
We kicked the day off with a tour of our office, and along the way introduced them to employees and shared with them their role in the agency. Next our founder and CEO, Rich McGraw, talked with the students and told them the story of how he started the company 20 years ago.
The remainder of the time was spent giving the students a hands-on experience with marketing and what we do at RGI. To do so, we split them into groups and had them participate in a brainstorming exercise. They were tasked with creating a new restaurant that would cater only to teens. Through the exercise each group decided on a theme, color scheme, name, menu and so much more. They used all these ideas to create a brand board that they ultimately pitched to their client.
In the end one of the concepts was selected and than the group as a whole worked with a creative director to design a rough draft of the new restaurant’s logo. The whole process really helped to demonstrate to the kids the role of marketing, and we were able to demonstrate to them the different roles/jobs within the marketing world.
When they left, all of the students had an understanding of the marketing world and the opportunities available to them. And we like to think that we inspired at least one (or more) of them to explore a future in marketing!
