The Art of Inspiration

How many times have you heard someone say that there are no new ideas?

As marketers we see that as a challenge and are always trying to think beyond the everyday. And in doing so, continually strive to discover new, inventive and impactful ideas for our clients.

Inspiration can come from many sources. It could be from a book, a movie, a favorite piece of clothing or trip to a museum. Sometimes inspiration comes from the conversations we have with friends and family. Maybe it comes from a specific “need” but not being able to find exactly what you “need”…and thus the idea for a new product/service could develop!

Children playing and using their imagination inspired the timeless children’s toy, Tinkertoys. Charles Pajeau sat in his living room and, for the first time, really watched his children build small bridges with their collection of pencils and thread spools. Soon afterwards, he invented Tinkertoys.

Often times all it takes is stepping back, observing your surroundings and borrowing ideas from the world around you. We like to call this serendipitous inspiration!

And different things inspire people. Personally a long walk, trying a new food or perusing a store can stir inspiration in me.

But we want to know what inspires you? Where do you seek refuge when you need some new ideas or perspective?

Share your thoughts with us, because you never know what might just inspire someone else!