Summer time has officially begun, along with the weeklong trips to the beach and weekend getaways. And so start the ever popular published lists of the best summer reading.And while we're sure there are a great number of fiction books on everyone’s list, we’d thought we’d provide some marketing and business books that would keep you entertained and maybe even help you in your job.
So, here are some recommendations from the RGI staff:
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (Marty Neumeier)
Outliers: The Story of Success (Malcom Gladwell)
Up the Agency: The Funny Business Of Advertising (Peter Mayle)
The Dream Manager (Matthew Kelly)
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage (Pat Fallon & Fred Senn)
Tribes: We Need You to Lead Us (Seth Godin)
My Years with General Motors (Alfred Sloan)
And here are a few favorite blogs that staffers follow:
Seth Godin’s Blog: www.sethgodin.typepad.com
Marketing Profs Daily Fix: www.mpdailyfix.com
The Dieline: www.thedieline.com
What are your favorite business/marketing books? Any blogs you find informative? Leave your recommendations in the comments section.
Happy Reading!
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