According to a May 20th article on cincinnati.com written by Polly Campbell, “Taste of Cincinnati has been a reliable marker on the Cincinnati calendar ever since it was first held on Memorial Day weekend in 1980.”Polly wrote about things that have changed over the years at the Taste, like location and participants, but she also mentioned a handful of familiar vendors you could expect to see. One of those tried and true treats and a client of RGI’s for the past four years is Izzy’s, a local sandwich shop and Cincinnati tradition.
As a familiar favorite, Izzy’s has been feeding Cincinnati natives and her visitors since 1901. Their website, www.izzys.com touts “World’s Greatest Reuben”, famous corned beef and potato pancakes among many other delectable menu items.
With this long and memorable history, plus the growing trend of brands engaging more with their core consumer, RGI and Izzy’s wanted to find out a little bit more about their fans. So that is exactly what we did!
A handful of RGIers set out on the first day of the Taste with 88° temperatures and hair-raising humidity to help out at the Izzy’s booth. We dove in headfirst and surveyed a sampling of the Taste visitors to find out who they were and what they thought of Izzy’s. To reward their participation Izzy’s gave out a 25% off coupon on their next purchase at an Izzy’s restaurant.
We met some great people, ate a ton of potato pancakes and reubens, but what we are most excited about is that the data we collected will impact the future of Izzy’s brand. The insight we gained will help us customize Izzy’s restaurant promotions and the foods customers love to eat! And that is just the beginning…
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